What does RankAngel do specifically?
RankAngel is an online tool that helps you monitor and test your search engine rankings. The first step in getting better search engine rankings is to understand what your current rankings are. The next step is to sustain a monitoring activity that keeps tracking of your rankings over time - so that you can respond should your rankings fall in the face of competition or other changes in the web search engines. RankAngel does not offer SEO (search engine optimisation) services per se - instead it is focussed on equipping you with the information that would inform your SEO efforts. If your marketing includes a web site presence - and it is important to you to know and maintain your search engine rankings - RankAngel can help you do this cost effectively and efficiently.
How does RankAngel improve my rankings?
RankAngel helps you improve your website rankings by:
- Helping you know what your rankings are, allowing you to make informed decisions about whether to invest in further site optimisation.
- Helping you understand which SEO tools and techniques are having a real impact on your site rankings - ( i.e. weed out the time and money wasters )
- Helping you quickly identify when your rankings change due to ranking changes of other sites - particularly competitors for your keywords
In many ways, tracking your page rank continuously is similar to watching your bank account balance to make sure that you have enough money in it to pay your bills. Watching your bank account doesn't change the amount in it directly - but it does tell you when you need to take action.
Who is RankAngel for?
Our customers are typically small to medium businesses, or blog owners, for whom their website is an important part of thier marketing and advertisting investment - and being found
through the major search engines is a key part of how they acquire customers, sales, readers, subscribers etc... Our goal is to provide these customers with the lowest cost service
that we can - a 'no frills' service - that gives them the essential information they need to know about their site and how it is performing in the search engine rankings.
Of course our service is not restricted to only small to medium sized businesses - large companies and business divisions within companies also are interested in tracking their
search engine rankings - as are many community and hobby groups. Some businesses choose to track how well their individual products / services can be found - we are however focussed on provide a very low cost service to the small and medium business community which
typically operate with very tight marketing and advertising budgets.
Many people say rank checking is worthless?
Like many topics in the IT, marketing and advertising industries, you will find people putting forward (a) extreme views and (b) diametrically opposed views to someone else who is
equally emphatic that their view is correct. Ultimately, you need to decide for yourself if tracking your website rankings is important to your business. At RankAngel we believe
that tracking your rank is an important but small part of managing your online presence. We believe you should do it, but not pay too much for it. We believe that any money and time
invested in improving your online presence rankings should be conducted against a known and reliable benchmark ( how else do you know if you are getting your money's worth? ).
For web sites that do not need to be found through the major search engines, then we will be the first to suggest that rank checking specifically, and search engine optimisation
generally, is not worth spending time or money on.
Isn't there software that can do this already?
Yes. There are dozens of commercially available ranking packages on the market. Several of them are very good, but they can be quite expensive by comparison (typically costing between $800-$1400
for a good package), and require you to provide management and support of this on machines that you need to manage. By delivering a rank checking service over the web, RankAngel allows
you to avoid the costs and time required to install and support this sort of software. Another significant benefit from being web-based is that you receive the benefits of improvements in
our software immeidately when it becomes available - you don't need to reinstall new software on your machines.( there are normally 1-2 updates per month )
There are a small number of web based rank checkers that are similar to RankAngel. We aim to be different from these other providers in 3 important ways:
- Our rank checking algorithms will be of better quality - and not confused by advertisements and format changes in the search engines
- We will provide better graphical analysis of your rankings over time that other providers
- We will provide the lowest cost rank checking service - ideally suited for the small to medium sized business
RankAngel is also different because we do not, and will not, attempt to sell you on consulting and tools. We will list the best tools and providers in the market - making it easy for you to find resources you may wish to use - however we will not sell these tools or services, or sell advertising for these tools or services. If however having your site discovered through the major search engines is important to you - then we believe you should consider (a) investing time and money into SEO and (b) make these SEO investments with a good baseline of ranking data to check against.
